Craig has vast business management expertise gained from hands-on experience firstly as a franchisee business owner, and then later working within the franchise head office helping new franchisees. From his own experiences through the ups and downs of business ownership, he understands the various demands business owners face from financial through to staffing, productivity, cashflow and work/life balance being so important.
Craig prides himself on being a creative thinker and enjoys a challenge while understanding that your business is one of the biggest financial and emotional investments you can make so treats you and your business with respect, integrity and complete confidentiality.
Craig wholeheartedly believes there is nothing more rewarding than making a difference to the success of the business and the personal lives of the owners.
In 2020, Craig joined Prime Strategies Group as an associate in the Waikato region. Prime Strategies approach to helping Small – Medium businesses aligned with his own values and ethics so it was a natural fit. Prime also offers a wide-reaching knowledgebase through the some 38 other associates spread throughout New Zealand. Each associate has their own wealth of knowledge and skills that they are only too happy to share within the group.
Craig lives in Cambridge with his wife Rachel and their 2 children. He enjoys his sessions at the gym (when time allows!), boating, fishing, and travelling.