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What is Publer and how does it work?

I can answer that questions super fast. Publer, is a social media scheduler; but let us dive a bit deeper than that.

When you have multiple social media accounts, scheduling content and posting across all the main social media platforms, such as Facebook, Instagram, Twitter and LinkedIn, (just to name a few) it can be a very time consuming and exhausting process. This is why you need to use a social media scheduling tool like Publer, to make the time-consuming and complicated task simple, quick and easy.

Publer allows users to:

Create, schedule, preview everywhere on Facebook, Instagram, LinkedIn, Twitter and Google My Business from the same platform.


The system then checks if there are any scheduled posts. All you have to do is create a posting schedule according to your needs with the proper times and dates, labels and decide the post type, which can range from Links, photos, GIFs, URLs, etc.

Bulk Scheduling

You don’t have to manually create your posts on Publer. You can import up to 500 videos, photos, updates and links at the same time to Publer’s bulk uploader using a CSV file or dragging & dropping them to the dashboard.

Watermarks images and videos

Watermarking is the easiest way to secure your photos or digital work. It prevents the unauthorised use of the material. Watermarks are also used as advertising tools as they can immediately be connected to the company. The system automatically watermarks photos and videos, saving you time and effort.

Saved Drafts

Publer does not only post following a schedule or directly on the platform. It also allows users to save unfinished drafts or reuse old posts. There is a Saved Drafts tab, which contains all the saved drafts for posting in the status update, links and others. Drafts can also be saved in bulk.

AutoShare and AutoDelete

After posting, users can automatically share the post, schedule or repost it. Publer attaches the link to make it easier. There is also an AutoDelete option which is used to delete posts after a certain amount of time such as when the promotion/event is over. There are pre-defined AutoDelete options users can choose from.


If you are into online sales and need to post your products all the time, you might find Publer a useful program. It has a reporting mechanism where you can select the days and number of times you want the post published. You can pause/resume the recycling process anytime.

Call-to-Action Buttons on Links and Videos

CTA buttons increase your accounts’ click-through rate. It is an invitation or call to viewers to act on your post. If you want them to visit your website, call or purchase a product, you can just choose the relevant CTA button.

AutoShorten URLs

Publer, has partnered with Bitly, Rebrandly, Switchy, JotUrl, RocketLink and PixelMe to give you the possibility to shorten any link and also add UTM parameters. If you connect one of the shortening accounts with Publer, all the links will be automatically shortened if needed.

Group the accounts on your dashboard

The system allows you to coordinate your posts by grouping them on the dashboard. Just click on the group name and create/schedule posts per each one of the social accounts at the same time.


You can create and place signatures, social links or hashtags at the end of the post by creating a signature and setting it o appear at the end of every post.

Pricing Plans

Publer comes with a free version. In the free version, users can have up to 10 pending scheduled posts at a time for each social account (max 5 accounts) and can AutoSchedule those posts.

Publer Pricing Plans

The free plan comes with:

  • Five Social Accounts, respectively Facebook (Location, Page or Group), Twitter and LinkedIn (Profile or Page)
  • 0 additional team members
  • 50 pending scheduled posts
  • 25 saved drafts
  • 24 hours posts history


  • Status updates, links, single photos
  • Customize and preview posts
  • Built-in photo editor
  • Drive, Dropbox & Unsplash
  • Link in Bio (free)
  • Browser extension
  • Calendar view
  • Auto schedule
  • Shortcodes
  • Link shortening
  • Upload photos from URL
  • Group the social accounts
  • Add a delay between posts

Argentum Plan – Starting from $10

The Argentum Plan comes with these features:

All the features in the free plan +

  • Unlimited scheduling & drafts
  • Bulk scheduling (500 posts at once)
  • Media library (unlimited storage)
  • Canva integration
  • Link in Bio (premium)
  • Automatic RSS posting
  • Analytics
  • Watermark photos
  • Signatures
  • Schedule follow-up comments
  • Autoshare & autodelete
  • Create additional teams
  • Eternal post history (auto-sync)

Aurum – Starting from $20

The Aurum Plan comes with these features:
All features of free and Argentum plan +

  • Videos, Multi-photo posts, GIFs
  • Hashtag suggestions
  • Schedule Facebook Group albums
  • Upload videos from URL
  • Watermark videos
  • Automatically recycle posts
  • Schedule recurring posts
  • Schedule YouTube videos
  • Content recommendation
  • Video editor
  • Analytics reports
  • Post variations (Spintax)

In the paid versions, subscribers can enjoy a 15% discount on monthly fees if they pay for three months, 17% for six months and 20% for 12 months.

In Conclusion

Everyone using social media, whether individuals or businesses can use Publer to their advantage.  Publer does not waste valuable time, energy and resources and speeds up the scheduling process. Publer, is not expensive, you don’t need to invest in social media software, you just need a laptop and web browser with an internet connection to use it. The free version offers enough features to get anyone started and comfortable with scheduling posts, while the other paid plans offer even more features to save time and brain power.

Get started today!

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